Barack Obama 2022 presidential campaign – the 15 swing states
The 15 swing states for Barack Obama's 2022 presidential campaign
The fate of the presidential election will depend on crucial voters in 15 swing states. Action Throughout this pivotal period of the presidential election campaign, numerous interactive sign-up advertisements were used on well-known web venues.This is what they did.
Obtaining contact information through display banners with a good return on investment
The Obama campaign used a variety of CPL ad units, such as Pontiflex AdUnit X interactive banners, which were display advertising with a high ROI (return on investment) that enabled the collection of contact information directly from the ads themselves. Due to the fact that customers no longer had to click through to a landing page in order to submit their information, conversion rates improved, and returns on ad spend were raised. The campaign did not pay for clicks or impressions; it simply paid for genuine leads that were generated. e-mailed engagement Obama's marketing plan heavily relies on sending funders and prospective voters timely emails. The campaign was able to sustain a consistent stream of messaging to an audience base that (because they opted in via the CPL sign-up advertisements) was inclined to pay attention by routinely communicating through a newsletter program. With appropriate branding. The Obama campaign utilized email as a tool for information dissemination and to point supporters and donations to a variety of involvement opportunities:
Twitter forums, Facebook pages, social networks, community sites, YouTube videos, and smartphone applications. Results The campaign's automated follow-up emails had strong open and click-through rates. The campaign garnered extraordinarily high levels of participation via social networks and online forums, driven by consistent and timely emails and word of mouth. There were more than 30,000 messages on the Obama iTunes app. More than 3 million people liked the campaign's Facebook page, and more than 100,000 people followed its Twitter account. Of course, Barack Obama's historic triumph as president was the end result.
Lessons
The Obama campaign has received high praise for being a model of online political marketing and involvement and will undoubtedly serve as a guide for future campaigns in the US and abroad. One of the most important takeaways from this specific section of the campaign, which concentrated on the crucial "swing states," is one that applies to all areas of internet marketing and, in fact, whatever kind of online company you're running. Simply said, keeping things simple will increase conversion. More users will likely take the action you want them to if you remove barriers and minimize the steps they must take. The best method to increase the return on your online investment is to increase conversion. You'll get better results if you make it as easy as possible for users to complete tasks like checking out their online shopping carts, signing up for newsletters, and subscribing to RSS feeds.
When trying to maximize online conversion, getting the performance of your landing pages just right may be a significant challenge. However, the Obama team deftly avoided those pitfalls by incorporating the sign-up process into interactive display ad units during this phase of the campaign. Users were considerably more likely to enter their information and then continue reading the page's content since they weren't required to leave the one they were interested in in order to sign up. Simple, effective, and brutally powerful! Marketers, even if it has been a while since the election and Obama's inauguration, there is a lesson to be learned from this work: start with digital in mind. First, disrupt the status quo. Do not pay attention to agencies that stomp in with the typical "reach and frequency" models and regular media schedules, on which many rely to make a living. Bring your staff together at the table, and strictly enforce the rule that only digital channels may be discussed. After achieving that, you may deal with the remaining issues. For far too long, digital has been the "afterthought" of the conventional agency response to a client's issue. The Obama campaign ushered in a paradigm shift that was long needed with the significant transformation it brought about. You can if you put digital distribution first and let your rivals fall back on their tried-and-true distribution strategies.
Imagining a creative digital future
Our future is determined by creativity. By challenging the limits of what we perceive to be the standard, courageous digital marketers worldwide may profit from the power of imagination via narrative. If this book has taught us anything, it is that no one really understands the limits of what digital marketing will be capable of doing in the future. All we can say at this point is that the rules are always changing, the bar for greatness is constantly being raised, and the future is promising. Of course, one of the numerous issues we now face is defining "what is digital?" In fact, we contend that the concept of "reasonable distinction" is no longer applicable. It would be better to simply assume that all marketing is now digital as it's difficult to imagine any scenario in which a marketer wouldn't include at least one digital component in a campaign. That's only because we can all agree that at least a portion of our audience will want to interact with us online nowadays. The book will be summarized in this chapter. We're attempting to connect certain themes, examine what's really happening, and give it to you in a way that seems relatively logical. We'll also offer some forecasts for how creativity will develop in the internet and advertising sectors as a whole. After all of that, we'll provide some advice for advertising. But first, let's quickly review our starting point. It took some time to get it right, much like our old colleagues from the conventional press who spent several hundred years smearing ink and trees all over the place to construct equally offensive adverts. There were banners in the beginning, which undoubtedly didn't delight many. Banners have put up a valiant fight to stay on the agenda. They shouted "CLICK ME" at the expanding billions online as they flashed, buzzed, swelled, contracted, floated, popped up and under, in and out, and generally tried to invade. Google was the name of the internet's god on the second day. Although "search" had been around for a while and keywords were nothing new, it was Google that got it right thanks to sophisticated algorithms and its virtuous reputation for doing no harm. Advertisers could now de-risk the process by luring followers who were already seeking solutions instead of depending on advertisements for reaction and traffic. With the advent of video thanks to advances in the internet, we can now choose between being passive or engaged. As we marched joyfully towards the dawn of convergence, we could also wrap around, pre-roll, post-roll, take over, and do lots of other cool things. Our clicks and strokes were slightly hampered by circumstance and diversion since we were still confined to the confines of a place or objective. Then, two significant trends began to develop, putting us on the cusp of a new age. The first was the emergence of user-generated content, sometimes known as Web 2.0 or simply "social," and the second was, of course, "mobile." The voyage to Mobile has been long and sometimes humorous. I recall the times I used to commute in the UK (about 1989) and someone would be on a large phone, saying things like, "Hi, yes, I'm on a train, yeah, I may lose you as a tunnel is coming up," to which the other commuters would tut tut and shuffle their morning papers. "Tutting" has evolved into "tapping," and
He discusses the prospects for creativity in advertising and the digital space in general. After all of that, we'll provide some advice for advertising. But first, let's quickly review our starting point. It took some time to get it right, much like our old colleagues from the conventional press who spent several hundred years smearing ink and trees all over the place to construct equally offensive adverts. There were banners in the beginning, which undoubtedly didn't delight many. Banners have put up a valiant fight to stay on the agenda. They shouted "CLICK ME" at the expanding billions online as they flashed, buzzed, swelled, contracted, floated, popped up and under, in and out, and generally tried to invade. Google was the name of the internet's god on the second day. Although "search" had been around for a while and keywords were nothing new, it was Google that got it right thanks to sophisticated algorithms and its virtuous reputation for doing no harm. Advertisers could now de-risk the process by luring followers who were already seeking solutions instead of depending on advertisements for reaction and traffic. With the advent of video thanks to advances in the internet, we can now choose between being passive or engaged. As we marched joyfully towards the dawn of convergence, we could also wrap around, pre-roll, post-roll, take over, and do lots of other cool things. Our clicks and strokes were slightly hampered by circumstance and diversion since we were still confined to the confines of a place or objective. Then, two significant trends began to develop, putting us on the cusp of a new age. The first was the emergence of user-generated content, sometimes known as Web 2.0 or simply "social," and the second was, of course, "mobile." The voyage to Mobile has been long and sometimes humorous. I recall the times I used to commute in the UK (about 1989) and someone would be on a large phone, saying things like, "Hi, yes, I'm on a train, yeah, I may lose you as a tunnel is coming up," to which the other commuters would tut tut and shuffle their morning papers. Currently, the "tutting" has changed to "tapping," and what has improved?
According to McLuhan, new media must be influential on a worldwide scale and improve upon existing forms. Clearly, social media gives the collective power in a whole different way. This book's contents clearly demonstrate that. What is outdated? Postcards? Creating letters The subject of whether or not people need to have power to be in a position of authority comes up often in this book. It's possible that these two sorts of communication may end up being more appreciated in the future as a consequence. Is social media really obsoleting the process of gaining power?
What was a previous media form previously rendered obsolete by this new one? Is this what has happened? It seems like pen pals are a thing of the past. Has the pen-pal protocol been revived and reintroduced as a social media tool? Or should we travel much farther back in time to the campfire and the resurrected storytelling tradition? What kind of new media will it revert to?
In our previous book, we anticipated the emergence of the personal search engine. Additionally, we foresaw the rise of celebrity search engines. Do you think it makes sense to test whether or not mobile phones will be a commercial success? Perhaps we haven't yet seen the medium that will cover everything mentioned above, or perhaps it is already humming in our pockets, waiting to be turned into So here we are, busily freeing ourselves from the constraints of the old media, like telephones and cables, and exploring this new universe. Mobile devices are always with us, keeping us connected and involved in the world.
And as we previously learned at the beginning of this book, mobile devices will replace computers as the primary method of accessing the internet by 2013. In the last 10 years, a lot has changed for marketers and their creative consultants. Back to our case studies, albeit An overview of the case studies We have read about how, in no particular order, mobile apps are assisting Pizza Hut in involving its diners in the preparation of their preferred feasts and Dockers in selling clothing. We watched how Mercedes promoted their Smart Car using digital media. However, I'm not sure why anybody would dispute the claim that the vehicle is tiny yet capable of withstanding the weight of 400 elephants-I'd have liked to see that test! We looked at how Doritos terrorized young munchers by incorporating them into their own horror movie and discussed Lynx's attack on Australians' senses (scents?). Check out the media calendar for this case study to see how things have changed. Simon Cowell's attempt to have his Christmas song reach number one was foiled by digital as the country supported Rage Against the Machine and a song with so many swear words that I'm lucky to remember its name. Then, via Nick Turpin's photo journals, the brave boys in Lean Mean Fighting Machine showed us how to give Samsung some genuine meaning. Obama's use of social media to win the presidency may have seemed obvious, but TurboTax made a wise choice by promoting online tax forms. Rice Krispies made an appearance in e-mail as Kellogg's targeted US mothers with some really clever creativity. The usage of celebrityism then became more prevalent, as seen by Kanye West's involvement with Absolut Vodka (I know the feeling) and Ashton Kutcher's inspiring leadership of Oprah Winfrey and others to promote World Malaria Day. One of the book's most touching tales was the donation of over 90,000 mosquito nets and the raising of more than US $500,000 via Twitter alone. Check out the SMS For Life campaign to discover how mobile technology is preserving lives in Tanzania and elsewhere on the globe. Digital media is continuing to prove its mettle in this field. Barnado's commercial, a genuinely amazing illustration of how interactive video can hold an audience's attention, is another example of how technology may benefit others. The advertisement for Wario Land's new Wii game was fantastic. Instead of employing a page takeover, they used a page destroyer and allowed players to use the characters from the games to obliterate the screen as they pleased. That gets us quickly to "rich media"—exactly how rich? stinking! Check out the work AvatarLabs did for the films Star Trek and Wall-E. The Australian theme persisted throughout the whole research process. From Foster's and its idea of "shadow napping," which literally became a social phenomenon, and from the same amber nectar, we discovered "The Ozometer," a clever web tool that assesses your degree of "no concerns." Maybe we ought to try it out on our publisher! We weren't expecting IBM to be included, but their initiative to keep software projects on schedule definitely made the cut, as did fellow tech giant Nokia, which demonstrated how to build an audience and connect with them by producing more than 30,000 widgets for its N97 phone. Regardless of how arbitrary you think that is, art had a part. Read about how our Portuguese relatives persuaded Pampero Rum to support another alternative art initiative and see case studies from Frankfurt, where the city got involved in a digital art project. Of course, no book on digital marketing success would be complete without mentioning the historic Obama election (see Yes We Did by Rahaf Harfoush for the whole story).