The rapid evolution of (digital) marketing

The (digital) marketing industry is quickly evolving.

The World's Top Digital Marketing Campaigns This is why: Anything that is universal enough to 'function' across all circumstances is clearly doesn’t. A universal solution is, by definition, general; it's not designed to It is not possible to provide the optimum outcomes given the particular requirements of your organization. for your company. Unless someone is familiar with your company and your clients, How can they possibly provide you with step-by-step instructions if they don't know your industry through and through? 

instructions that will be effective in your specific situation? They cannot, and neither can we, is the short answer. What we can do, though, is investigate some of the emerging tendencies. For the previous several years in the field of digital marketing, look at where We are right now, and the case studies that follow will demonstrate how certain we are. Consumer engagement is increasing globally, as some of the world's most well-known companies increase consumer engagement. effectively with their audiences, raise brand awareness, and increase their bottom line.

Now, where are we?

As writers, we are well aware that any book on digital marketing, including this one, runs the risk of being dated very quickly. The subject is one of the most fluid. Every dynamic is possible, and it's still evolving at an astounding rate.

Online resources and services appear apparently suddenly, yet many of them vanish.

With the erratic internet users, it is fast, growing and waning. Because of all of these factors, it is a tremendously fascinating area to work in, yet it is also It's difficult to write about it in a manner that will be useful to you, the reader.

To put it mildly, try.But then again, we like a challenge. It's a sizable market that is currently expanding quickly. When we were doing studies on Understanding Digital Marketing, According to internet global statistics (www.internetworldstats.com), there are

There are around 1.3 billion internet users globally. The most recent figures, as of ternet users globally. The most recent figures, as of June 30th, 2010 data revealed that about 2 billion individuals have regular access to internet accessibility Approximately 700,000 more individuals, to be precise.

a few million in only a few years, which indicates that more than a quarter of the world's population already has an internet connection. Think about the

When you split out internet use by area, you can see how Connecting with your clients online is essential for your company, wherever they may be. Whenever you are on the globe, Over 77% of people in North America and 80% of people in Australia use the internet.

Oceania has a rate of 61 percent, while Europe has a rate of 77 percent. The UK has a penetration rate of over 82 percent, whereas Scandinavian countries have a more muted level of just over half. Asia’s The current internet penetration rate is roughly 21.5%. However, that

Neither does it convey the complete picture, nor is there a significant swing from a high of 81.1. a relatively low 0.4% penetration in Japan, from a very high penetration of 0.5% in South Korea.

Bangladesh Percentages may obscure the enormous potential that exists online. market in a few of these nations as well. Use China as an illustration. Only 31.6% of Chinese citizens use the internet.

access. That may not seem like much, but when you convert that to real individual internet users, it equals a whopping 420,000,000 individuals, earning China the title of largest internet user.

It is, by a wide extent, the biggest internet population in the world.

A worldwide occurrence with local effects The Top IT Organization and User Predictions for 2010 and Beyond, published by Gartner, predicts: According to research group Gartner, more than 3 billion people will be living on the planet by 2014.

Individuals, or a significant portion of the adult population of the globe, will have the

possessing the capacity to "transact electronically using mobile or Internet technologies." That is A startling statistic that signals a significant change in the basis of global trade. adoption of the internet on a large scale and the usage of digital media to enable Although it's a global phenomenon, local companies may benefit from it. cannot overlook; cannot afford Whether they are searching for a plumber to Using a smartphone to find a new bathroom suite or peer-recommended

Customers depend on the internet to find Italian restaurants close to where they are staying. help direct their domestic, local, and worldwide buying choices. either or not at all. That's already affecting your company. Our method of using and accessing the internet is changing Previously, not too long ago, practically everyone who used the Internet access was provided using a stationary desktop computer that was connected to either a network at work or your home's agonizingly sluggish dial-up connection. Currently, the Desktop PCs are still available, although wireless-enabled laptops and There are even more portable netbooks available that provide unrestricted access to high-speed, wireless internet throughout the house and beyond.

In the developed world, access to always-on broadband is nearly universal (although there are still some outliers, as writing this has reminded me). an Irish rural area).Many of us are going online more often and spending longer periods of time online since using the internet has become so easy and convenient. We are spending far more time online than ever.

becoming social

Perhaps the most important recent development in internet marketing is the move towards social media. Who hasn't heard of Facebook's rapid ascent to the top of the social networking food chain or Instagram's phenomenal growth?

Using Twitter in 2009? Internet users in the UK increased their online time by 65% in April 2010 (884). compared to April 2007 (536 million hours), when there were 536 million hours. Data from UK Online Measurement (UKOM) (Nielsenwire, June 2010). In the same research, a significant trend toward social media is shown. demonstrating that less than 9% of websites in 2007 were social networks or blogs In contrast to 2010, social media and blogs accounted for % of all UK online time. Online time in the UK accounts for around 23% of all time spent online.

Despite the significant rise in internet time spent by users and the There are more websites and online services than ever before, but one thing has The majority of time spent talking, networking, and playing games has been consistent, according to Alex Burmaster, Vice President of worldwide communications for the web branch of Nielsen. This is the foundation on which The way in which the internet is constructed as a widely utilized medium