Google AdSense Paid Course Free

Google utilizes its technology to display ads according on the content of websites, the user's location, and other variables. Google Ads is the enrollment portal for anyone interested in using Google's targeted ad system for their advertising. One of the most well-known applications that specializes in making and displaying banner and responsive advertising on websites and blogs is AdSense. Ads that are responsive change to fit the size of the user's device. These adverts are less obtrusive, and their content is often pertinent to the website. AdSense is the most widely used advertising network, and it is used by many websites to monetize their web content (website, online movies, online audio material, etc.).[6] For tiny websites without enough resources or other significant income streams, AdSense has proven very helpful in generating advertising money. Webmasters add a little JavaScript code to a website's pages so that contextually appropriate ads may be shown there. Numerous publisher case studies on the AdSense website attest to the efficacy of this advertising scheme for content-rich websites. The rule that restricted AdSense advertising to three per page has been lifted by Google. Now, if a site has enough content, AdSense publishers are able to display several AdSense adverts on it. Advertising and promotional materials shouldn't be longer than the content of the page, following Google rules for ensuring appropriate ad placement.

A lot of work is put in by some webmasters to maximize their AdSense revenue. They mostly do this by adhering to best practices

The Ads program, which in turn includes a sophisticated pricing algorithm based on a Vickrey second price auction, is the source of all AdSense revenue. Advertisers are required by AdSense to submit sealed bids, or bids that are hidden from rivals. Advertisers also only pay one bid increment over the second-highest bid for each click they get. Presently, Google divides 68% of AdSense income with content network partners and 51% of AdSense revenue with partners in AdSense for Search.[9] Google said that AdSense will be rebranded with a new logo on June 18, 2015.

In March 2003, Google introduced its AdSense initiative, which was formerly known as "Content targeting advertising".[11] Applied Semantics was a rival product of AdSense that first utilized the AdSense moniker. Google adopted the term after the acquisition of Applied Semantics in April 2003.[12] Since AdSense presented contextually linked adverts to online content, which was less likely to be connected to a user's commercial wants than search results, several marketers argued that AdSense produced inferior results than Google adverts. For instance, a person looking through a flower-related blog was not as likely to be interested in placing an order for flowers as someone looking for flower-related keywords. Consequently, Google gave its advertisers the option to withdraw from the AdSense network in 2004.

It was the brainchild of Gmail inventor Paul Buchheit to include advertisements in Google's email service. However, he and others claim that Susan Wojcicki assembled the group that turned that concept into a very popular product, with Sergey Brin's support.[14] Early in 2005, AdSense was thought to have generated 15% of Google's overall income.[13] The option to "enable multiple networks to display ads" was one of the new capabilities that Google AdSense revealed in 2009. Google AdSense began using search history for contextual matching in February 2010 in an effort to provide more relevant adverts.[15] Google AdSense introduced Direct Campaigns on January 21, 2014, a technology that allows publishers to sell advertising directly to users. The last day to use this function was February 10, 2015.

Users with certain interests or settings might be the target audience for the content-based adverts. Targeting can be done using CPC (cost per click) or CPM (cost per thousand impressions). The main distinction between the two is that CPC targeting bases earnings on clicks, whereas CPM earnings are based on a larger scale, per thousand impressions. This drives CPM earnings out of the market and makes CPC ads more prevalent.

For content advertisements, there are many ad sizes accessible. Simple text, images, animated images, flash videos, videos, and rich media advertising may all be used as the adverts. Users may choose to display either text or multimedia advertising, or both, for most ad sizes. For simpler identification, a gray arrow has been present under AdSense text adverts since November 2012. Google changed its policy regarding the amount of advertising on a page; the three-ad maximum was eliminated.[16]

With AdSense for Search, publishers may place advertisements related to search keywords on their website and be paid 51 percent of the money those ads bring in.[9] With the use of Custom Search advertisements, AdSense custom search advertisements may be shown next to internal search results or results from an AdSense custom search engine. Only publishers that have been "white-listed" are permitted to use Custom Search Ads. Because there is a chance for greater Click Through Rates, even if AdSense for Search has a lesser revenue share (51%) than AdSense for Content (68%), larger returns may still be obtained.

With the help of Google's vast advertising network, publishers that host video content (such as websites that stream videos) may make money by placing ads. The kind of advertisements that appear alongside the publisher's video inventory is up to them. The TrueView format, overlay advertising that overlay video content with AdSense text and display ads, and linear video ads (pre-roll or post-roll) are among the various formats.[17] Companion advertising, or display advertisements that appear next to video content without the player, are another option available to publishers. Publishers displaying video content in a player are the target audience for AdSense for Video, not YouTube publishers.